Here are a few select projects that were created with the help of many.

A few projects that were created with the help of many.

Product Design

Product and branding design for The Tech Interactive’s premier program The Tech Awards. Innovators from around the world are recognized for their contributions using technology that benefits great numbers of people.

UI & Brand Transformation

Visual identity and user interface design for the reimagined HP.com Store. This project focused on creating a distinctive, competitive brand presence through intuitive interface design, optimized user journeys, and effortless e-commerce navigation.

Campaigns & Advertising

Elevated product marketing by pairing high impact copywriting with lifestyle storytelling. This work bridged the gap between advanced technology and global consumers to drive meaningful growth and brand engagement.

Brand & Social Impact

Elevated the UN Women global advocacy movement through strategic brand design. This work created an impactful identity system that champions gender equality and empowers communities worldwide.

Rebranding & Identity

Transformed the HP visual identity by balancing the company's legacy with clean, modern execution. This work redefined how the industry leader connects with the world through a pragmatic yet energetic brand ecosystem.

Product Design

Designed a transit application and brand ecosystem for the S.F. Bay Area Transit Project. This work transformed a fragmented environment into a unified, equitable digital experience by combining intuitive product design with impact driven marketing.

A PERSPECTIVE

Automating the foundation, elevating the strategy

I view AI as a hyper-efficient assistant, a partner that handles repetitive foundational tasks and breaks through blank-canvas anxiety by generating instant iterations. I do remain cautious of visual homogenization since algorithms merely predict patterns based on the past and found objects. Because true design breakthroughs rely on breaking rules and connecting through real human empathy, I believe a machine can never replace a designer’s unique cultural understanding or taste. Ultimately, this shift doesn’t erase my profession but reframes it, moving my primary value away from raw execution and deeply into the realms of curation, strategy, and emotional resonance.

A design perspective
Pigeon Point, image by Michael Kohnke