Here are a few select projects that were created with the help of many.

A few projects that were created with the help of many.

The Tech Awards

App design, branding, and exhibit design for The Tech Interactive’s premier program where innovators from any country are recognized for tech contributions which benefit the greatest number of people.

HP Store and Website

Advertising, UX, and UI web site design for the new HP.com Store. The primary objective is to stand out from the competition by creating much better experiences and journeys, and to ensure that shopping is easy.

HP Advertising

Advertising campaigns created for HP's premium products combine high-impact copywriting with lifestyle storytelling. Execution bridges advanced technology with culture-first messaging to drive global consumer growth.

United Nations

Brand and advocate design for UN Women, a United Nations organization dedicated to gender equality and empowering women. A global champion for women and girls, its mission is to accelerate their progress.

New HP Identity

HP Inc. presents an entirely new look and feel. We created an extensive visual identity that reflects pragmatic, energetic, and futuristic qualities while still embracing HP's engineering heritage in a new and clean way.

S.F. Bay Area Transit

Application product design for the S.F. Bay Area Transit Project whose mission is to transform the Bay Area’s fragmented and inconvenient public transit into a world-class, unified, equitable, and widely used system.

A PERSPECTIVE

Automating the foundation, elevating the strategy

I view AI as a hyper-efficient assistant, a partner that handles repetitive foundational tasks and breaks through blank-canvas anxiety by generating instant iterations. I do remain cautious of visual homogenization since algorithms merely predict patterns based on the past and found objects. Because true design breakthroughs rely on breaking rules and connecting through real human empathy, I believe a machine can never replace a designer’s unique cultural understanding or taste. Ultimately, this shift doesn’t erase my profession but reframes it, moving my primary value away from raw execution and deeply into the realms of curation, strategy, and emotional resonance.

A design perspective
Pigeon Point, image by Michael Kohnke