The Tech Awards
App design, branding, and exhibit design for The Tech Interactive’s premier program where innovators from any country are recognized for tech contributions which benefit the greatest number of people.
HP Store
Advertising, UX, and UI web site design for the new HP.com Store. The primary objective is to stand out from the competition by creating much better experiences and journeys, and to ensure that shopping is easy.
OMEN by HP
We created a brand refresh for HP’s premier gaming ecosystem. The tech is more inclusive for everyone. The tone and humor express a passion for play and stands against the cultural misperception’s gamers face.
United Nations
Brand and advocate design for UN Women, a United Nations organization dedicated to gender equality and empowering women. A global champion for women and girls, its mission is to accelerate their progress.
New HP Identity
HP Inc. presents an entirely new look and feel. We created an extensive visual identity that reflects pragmatic, energetic, and futuristic qualities while still embracing HP's engineering heritage in a new and clean way.
San Francisco Bay Area Transit
Application product design for the S.F. Bay Area Transit Project whose mission is to transform the Bay Area’s fragmented and inconvenient public transit into a world-class, unified, equitable, and widely used system.
“Less is a bore.”
Jeffrey Keedy, CalArts Instructor, Designer, and Writer
A PERSPECTIVE
Tell visitors a story that puts them on a clear path.
Less is a bore in the sense that design has meaning. Oversimplify and you get nothing. Because when a visitor first lands on your website, you’re a stranger to them. They must get to know you to want to read your blog posts, make a purchase, subscribe to your email newsletter, or get whatever it is that you have to offer.
Questions?
Whether you’re curious about knowing more about my featured projects, seeing more examples of work, or even getting a copy of my CV, I’m here to answer all questions.