Campaigns & Advertising
HP Advertising
New OMEN by HP campaign
The campaign positioned the HP OMEN desktop as the ultimate powerhouse for hardcore gamers by highlighting its raw power, premium thermal engineering, and customizable design. The bold headline, “Beast mode. On.”, uses endemic gaming slang to deliver a memorable message about uninhibited performance for demanding AAA titles. Visually, a 45-degree three-quarter profile shot with a clear tempered-glass side panel showcases high-end internal components like liquid cooling, a massive dedicated GPU, and custom-branded fans.
New campaign creation
We transformed the visual identity and brand messaging by moving away from aggressive, dark gaming clichés toward a brighter, fresher, and more upbeat identity. We rejected standard tropes like harsh red-and-black color schemes and combative taglines, shifting the focus from hostile conquest to personal passion and empowerment. By modernizing the typography, introducing vibrant color blocking, and centering the narrative around a more inspiring future self, we elevated the brand into an approachable lifestyle identity that resonates with today’s diverse community of players.
HP OmniBook AI PCs
The campaign objective was to position HP’s next-generation hardware as the definitive computing choice for the rising demographic of digital natives, specifically targeting creators, students, and young professionals navigating the shift toward ubiquitous artificial intelligence. The headline “Built for the AI-First Generation” employs a high-impact positioning strategy. By framing the product around the user’s identity, rather than lead with technical specifications like NPU tops or processor speeds. The copy fosters an immediate cultural connection with forward-thinking consumers.
HP with Intel Inside
The campaign objective was to leverage multi-device product showcasing to drive direct-to-consumer web traffic, positioning HP’s broad portfolio of Intel-powered laptops and desktops as versatile solutions capable of maximizing productivity and performance for diverse user needs. The primary headline “Take your pick” combined with the sub-headline “Choose PCs that let you do more” centers the campaign around consumer empowerment and utility. It frames the product range not around a single flagship device, but around finding the perfect personal match within the HP hardware ecosystem.
HP Scuderia Ferrari laptop
The campaign objective was to promote HP’s premium brand equity through a high-profile, luxury co-branding initiative, positioning a limited-edition laptop as a collector’s masterpiece that fuses elite motorsport engineering heritage with cutting-edge computing performance. The headline “Ideato con Ferrari. Realized by HP.” deliberately blends Italian (“Conceived with Ferrari”) and English to immediately tap into the heritage, authenticity, and design prestige of the iconic Italian automaker. Labeling it as “the limited edition HP Scuderia Ferrari laptop” utilizes artificial scarcity to drive high consumer desire and command a luxury price premium.
HP flash sale
The campaign objective was to make an urgent, high-energy promotional activation designed to capture impulse consumer conversions and maximize direct-to-consumer sales volume during a highly condensed, limited-time discount window. Fun with an action-oriented conceptual pun. The campaign heavily relies on visual-verbal synergy, pairing a literal image of a skydiver with the headlines “Act now” and “Jump into limited-time deals.” This playful but direct messaging establishes an immediate sense of urgency, urging consumers to take immediate action before a fleeting window of opportunity closes.
HP ZGX Nano AI Station
The campaign objective was to establish HP as an industry leader in localized, high-performance AI computing by introducing a breakthrough micro-form-factor desktop designed specifically for data scientists, AI developers, and machine learning engineers. The primary headline “AI supercomputing goes Nano” paired with the sub-headline “Big AI performance. Tiny footprint.” uses direct contrast to shatter the industry assumption that massive AI compute power requires giant server racks. The ad uses technical validation copy to immediately establish enterprise-grade credibility with an engineering and developer audience. The top half of the advertisement shows a modern, well-lit workspace where a developer leans in toward an ultra-wide monitor.
HP gaming newsletter
The campaign objective was to drive summer engagement within the gaming community by positioning HP’s portable hardware as a lifestyle enabler, using striking surrealist art direction to stand out from typical tech imagery. The advertisement departs entirely from standard dark, neon-lit gaming aesthetics, opting instead for a bright, surrealist rooftop Western scene. By branding the asset under a bold “LEVEL UP / HP GAMING NEWS” banner, the ad frames itself as editorial content rather than a pure transactional sales pitch. This magazine-style approach builds long-term community affinity and subscriber value by packaging product promotion as creative, cultural storytelling.
HP gaming monitors
The campaign objective was highlighting the unique value proposition of the OMEN dual-screen laptop ecosystem by demonstrating how a high-performance gaming laptop seamlessly integrates with an external flagship gaming monitor to create an immersive, multi-display command station. The headline “DOUBLE VISION” functions as a conceptual pun. It simultaneously references the laptop’s defining hardware innovation, the built-in second screen above the keyboard deck, and the broader strategic benefit of pairing the laptop with a large external monitor to create a massive, coordinated multi-display gaming setup. The ad employs a nested visual hierarchy, showcasing the OMEN X 2S Gaming Laptop floating at an angle within the screen real estate of a premium desktop monitor.
OMEN by HP Instagram ads
This concept campaign consisted of an entire portfolio of ads intended to expand the HP OMEN brand footprint beyond core gaming demographics by partnering with globally recognized music icons and digital creators, shifting the brand narrative from hardware performance to modern creative lifestyle and youth culture. Rather than focusing on professional esports athletes, this campaign intentionally elevates world-class creative rebels. This influencer strategy taps into the intersection of gaming, music, fashion, and digital creator culture to capture a broader lifestyle audience.
